Myth #1: “…we don’t have money in our budget for that.”

When I talk to coaches about investing in their players as leaders the most common response I hear is something like, “I’d love for our players to have better leadership skills but we don’t have money in our budget for that.

I want you to know that I get it. I’ve been there. I totally understand where you are coming from! I spent years at two terribly underfunded NCAA programs. I worried that weather delays might force a game to the next day and I stressed about how we’d pay for the additional hotel rooms and extra meals. I was told to increase my roster size but we didn’t get an increase in our budget to feed, clothe or house our additional players. We bought team meals at the grocery store to save funds and I often drove my own car on recruiting trips. If your budget is beyond tight, I want you to know, I understand.

But there are two things I know about coaches:

  1. I know that coaches are insanely resourceful. You work with others across campus to maximize Unofficial Visits. You find creative ways to put together financial packages for your recruits. You think outside the box to make sure your Official Visits are the very best. You use your summer camps to sell your program. You use Social Media to connect with recruits and to tell your story. You use FaceTime to give a campus tour to a recruit who can’t yet visit. You apply funds from camps and clinics to pay your overworked part-time coaches. You are resourceful and you are a master problem solver.
  2. I also know that coaches spend money on the things that matter. Coaches may prioritize differently, but every coach I have ever worked with spends money on the things that matter. For some coaches that means spending more on team meals, or on quality training gear, or high-level travel accommodations and for others it means investing in the recruiting process. There is no right or wrong answer to how you spend your money but there is a consistent pattern of investing in the things that matter to you.

So it comes down to this; does leadership and personal development matter to you? If so, it’s time to get creative.

I’ll outline some options in the coming weeks.