Myth #8: “It will take me months to raise the money to do this.”

After talking with coaches about what services I provide, the first question I am asked is always, “how much do you charge.” Without fail, that is always the first question. Truthfully, I can’t blame a coach for addressing that concern early in the conversation. For most coaches, they are already fundraising to compensate for what their General Operating Budget doesn’t cover. If they want to take a team trip, get new uniforms or increase their roster size they will often be solely responsible for raising the funds to make that happen.

So when I propose that they integrate curriculum, use our Team LABS or invest in other leadership or culture resources their first thought may be that they will need to plan yet another fundraiser. Planning a pancake breakfast, a team trivia night or a letter writing campaign is time-consuming and it might be months before the event can be scheduled. But this is a challenge for coaches because most of them reach out when they actually need resources, not months in advance.

I am excited to announce that I have now finalized a partnership with a fundraising organization – think of it as, “Go Fund Me” for teams. Through our partnership, I can have you set up with an online fundraising platform within 24 hours. The process is as simple as it can be and there are no upfront or out of pocket expenses for your program. Your players will supply email addresses and then customized emails which include a photo of the student-athlete will be sent to potential donors. And just like that, you are on your way to raising the funds needed to develop your student-athletes as leaders.

So the next time you think that the fundraising process will hold you back from integrating leadership development into your program, think again. This was a problem for so many coaches, but we’ve created a solution.